OuR StoRy
WhaT We DO...
We have an 83-acre farm in the Santa Cruz Mountains, just 9 miles from Pretty Good Advice’s Soquel location. We’ve been farming on this property since 2013, raising chickens for egg production, goats for fire control, and cultivating hundreds of varieties of orchard fruits, perennial herbs, mushrooms, and annual vegetables.
Since we don’t raise animals for meat, we decided our menu at Pretty Good Advice should reflect that philosophy. We created a 100% vegetarian menu with plenty of vegan options.
There is a simple 3 part equation we follow at PGA.
1. Let our farm dictate the seasonal changes to our sides, soups, salads, and soft serve on the menu.
2. Make delicious, colorful, high quality food.
3. Offer incredible value with quick order times.
And there you have it.....what we do at Pretty Good Advice!
& Why wE Do It!
We care about our footprint and we work every day to walk lighter. It's a huge reason why we integrate our farm and restaurant so heavily. We have spent years perfecting our own recycle/reuse program where our Pretty Good Advice food scraps are brought back at end of each day to our farm. These scraps either feed our chickens—whose manure serves as the primary source of energy for everything we grow—or are composted and used to enrich the soil in our fields and greenhouses.
It’s an impressive cycle that we feel lucky to be part of and work hard to maintain. We’ve learned that a true farm-to-table restaurant isn’t defined just by what the farm provides to the restaurant, but by what the restaurant gives back to the farm—that’s what sets apart a truly sustainable farm-to-table partnership.
Thank you.
- Matt & the team at PGA
